The Ethical Sending Pledge

• I believe email is a conversation, not a volume game
• I will never send bulk email from a spoofed or misleading domain
• I prioritise trust and human connection over automation and scale
• I will only email real people, for real reasons, with genuine intent
• I respect the sender policies of Google, Microsoft, and all major providers
• I will configure my domain, authentication, and infrastructure to build trust
• I take responsibility for my reputation — because it reflects who I am
• I will monitor the signals behind deliverability and act when something breaks
• I will never use fake warm-up networks, spoofed content, or reply tricks
• I will always seek to engage in real, one-to-one conversations
• I understand that inbox placement is earned — not gamed
• I stand for ethical email, built on 53 signals of trust, engagement, and reputation